MTV Nishedh Hits India Here at the MTV Staying Alive Foundation we’re excited to announce a brand new campaign in a new territory – MTV Nishedh in India. It lands on screens on January 25th on MTV India and VOOT. Adapted from our highly successful MTV Shuga campaign, MTV Nishedh is based around a 13 part TV series,… View Article
Fast Company : Spotlight on MTV Shuga The World Bank determined that across South Africa, Nigeria, Kenya, Tanzania, and Ghana, one season of Shuga saves more than $300 million in costs from HIV+ viewers seeking treatment over 30 years. We are thrilled to have our work and impact profiled in Fast Company! With our specially developed peer education resources, we're aiming to reach even more teenagers across the world with life-saving health information.
What we do + how we do it
We are a media movement using storytelling to save lives. We create groundbreaking content with proven impact on young people's health.
We're 100% donor funded
Produce + Broadcast
Awareness-raising content on TV, radio, and digital
We reach young people with life-saving health information in schools and community centres
Since 2005 our efforts have achieved...
Young people reached
Young people tested for HIV
Our key campaign, MTV Shuga, is powered by real experiences
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