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Financial Times Spotlight on : MTV Shuga Our Executive Director and founder Georgia Arnold, recently sat down with Andrew Jack from the Financial Times to discuss the launch of MTV Shuga’s latest installment : Shuga Babi, bringing the series to Ivory Coast and expanding the MTV Shuga brand to francophone Africa. To learn more about edutainment and MTV Shuga’s latest expansion follow… View Article
Fast Company : Spotlight on MTV Shuga The World Bank determined that across South Africa, Nigeria, Kenya, Tanzania, and Ghana, one season of Shuga saves more than $300 million in costs from HIV+ viewers seeking treatment over 30 years. We are thrilled to have our work and impact profiled in Fast Company! With our specially developed peer education resources, we're aiming to reach even more teenagers across the world with life-saving health information.
HIV Study Announcement The World Bank’s recent evaluation of MTV Shuga in Nigeria suggests that soap operas can be an effective tool for large-scale behaviour change.
Gender Based Violence (GBV) Study Announcement The World Bank has recently published an evaluation on a domestic violence subplot of our MTV Shuga series, highlighting the importance of using engaging storylines and characters to change behaviour.
Swedish Postcode Foundation and MTV Staying Alive Foundation
INTRODUCING THE NEW CHAIR OF THE MTV STAYING ALIVE FOUNDATION: BEN PLUMLEY
Get involved and help us stop the spread of HIV The fight is far from over
What you need to know about HIV Questions and answers for everything you need to know about HIV

What we do + how we do it

We fight HIV globally, funding innovative youth-led programs and producing ground-breaking content for young people around the world.
Raise funds
We're 100% donor funded
Award grants
To youth-led, grassroots HIV prevention projects
Produce + Broadcast
Awareness-raising content off and online

Since 2005 our efforts have achieved...

3.2M+
Young people reached
9.7 Million
Condoms distributed
270K
Young people tested

The Dove Foundation - India

The Dove Foundation uses peer education and street theatre to teach young rickshaw pullers about how they can protect themselves from HIV and other sexually transmitted infections.
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VIDEO

At the MTV Staying Alive Foundation, we fight HIV the smart way.

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What you can do

100% of our funding goes direct to young leaders
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Our global reach

We give out financial grants and training to young people who we believe in, who we trust, and who we are genuinely inspired by.

Current projects