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MTV Nishedh Hits India Here at the MTV Staying Alive Foundation we’re excited to announce a brand new campaign in a new territory – MTV Nishedh in India. It lands on screens on January 25th on MTV India and VOOT.   Adapted from our highly successful MTV Shuga campaign, MTV Nishedh is based around a 13 part TV series,… View Article
New Year new goals ! Want to do something amazing while raising life-saving funds for MTV’s Staying Alive Foundation ?
Fast Company : Spotlight on MTV Shuga The World Bank determined that across South Africa, Nigeria, Kenya, Tanzania, and Ghana, one season of Shuga saves more than $300 million in costs from HIV+ viewers seeking treatment over 30 years. We are thrilled to have our work and impact profiled in Fast Company! With our specially developed peer education resources, we're aiming to reach even more teenagers across the world with life-saving health information.
HIV Study Announcement The World Bank’s recent evaluation of MTV Shuga in Nigeria suggests that soap operas can be an effective tool for large-scale behaviour change.
Gender Based Violence (GBV) Study Announcement The World Bank has recently published an evaluation on a domestic violence subplot of our MTV Shuga series, highlighting the importance of using engaging storylines and characters to change behaviour.
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What we do + how we do it

We are a media movement using storytelling to save lives. We create groundbreaking content with proven impact on young people's health.
Raise funds
We're 100% donor funded
Produce + Broadcast
Awareness-raising content on TV, radio, and digital
Peer Education
We reach young people with life-saving health information in schools and community centres

Since 2005 our efforts have achieved...

3.2M+
Young people reached
9.7 Million
Condoms distributed
270K
Young people tested for HIV

VIDEO

Our key campaign, MTV Shuga, is powered by real experiences

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