Ony Anukem|23.11.2017|News Projects

We’re excited to announce the launch of our latest partnership with our friend and ambassador, Laura Whitmore—as well as fashion designer and tailor Gresham Blake. Both Laura and Gresham have joined forces to design an incredible tie for the MTV Staying Alive Foundation!. A portion of the profits from the tie will be donated to MTV Staying Alive, helping us support our grantees around the world!

So… how did this superb collaboration come to be? Laura Whitmore is both a long-time friend to MTV Staying Alive and a good friend and client to Gresham Blake. During a suit fitting, Laura got chatting to Gresham about MTV Staying Alive, the work we do with young people and all the projects she’s worked on with us. That’s when the idea was born.

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The ties were designed by Laura and inspired by her “favourite things – music, flowers and the colour yellow. This print makes me smile every time I see it! And hopefully can brighten up many other people’s day. Profits go to MTV Staying Alive, a charity I’ve been involved with for almost 10 years.”

We absolutely LOVE the show stopping yellow, a bold reminder that HIV is still as relevant as ever – being the leading cause of death among young people (10-24) in Africa and the second leading cause globally.

Gresham’s passion for the partnership is fuelled by the fact he has “lost a dear friend to this non-discriminatory virus.”

It’s not all doom and gloom! If we continue to inform people about ways to prevent HIV while also providing people living with HIV with the right care and treatment, we can create a future where HIV becomes a thing of the past.

We are so pleased to have the support of Rag’n’Bone Man, Laurie Vincent (of The Slaves), George Kwali, Fat Boy Slim, The Orbital, David Dimbleby and Shakeable Germ on this rockstar partnership! AND to top it off, for every tie purchased, Gresham Blake will donate £20 from each tie sale to MTV Staying Alive – available from GreshamBlake.com. The funds raised from the ties will go towards supporting grassroots, youth-led initiatives around the world that provide education about HIV and sexual and reproductive health in their local communities.

So what are you waiting for? Get Tie-d up and help us build an empowered and educated generation where young people protect themselves, their peers and communities from the HIV epidemic.

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