Shuga

256M+
minutes watched on YouTube
Shuga is a ground-breaking 360-degree mass-media behaviour-change campaign that aims to improve the health and wellbeing of young people.
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Hit Snooze

1.7M
new HIV infections in 2018
Join us this March 30th. Hit Snooze. Save lives.
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RE:DEFINE

$4M+
raised
MTV:REDEFINE is a dynamic exhibition and auction that brings together music with iconic and specially commissioned artworks by established and emerging talent.
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Someone Like Me

4 Million
young people engaged
Someone Like Me is a partnership between the MTV Staying Alive Foundation and Durex that is championing happier and healthier sex lives for young people across the globe.
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