The MTV Staying Alive Foundation has teamed up with Life Beat to raise awareness of HIV through a new interative art exhibition in New York.
The Arches of Hope is an interactive art exhibit, social media campaign and call-to-action to remind us of the impact that HIV and AIDS has had over the last 31 years on the world, and to give hope to our vision of an HIV-free generation.
Over 30 million people have died, and 34 million people are currently living with HIV and AIDS worldwide. And while much progress has been made in the fight there is much to be done. In 2011 there were 2.5 million new infections (40% of these among young people aged 15-24 years old).
Consisting of three 10ft tall arches that represent the three decades of HIV and AIDS, the exhibit is made up of 223 blocks which people can ‘adopt’ to support the MTV Staying Alive Foundation and Lifebeat, Music Fights HIV & AIDS’ lifesaving HIV prevention programs. An LED ticker tape embedded in The Arches allows supporters to post a Message of Hope in the fight against the epidemic.
Messages of Hope displayed on the ticker tape and on The Arches website will be broadcast globally via social media, and will also be beamed to two VIACOM jumbo screens in NYC’s Times Square from January 17th-24th 2013. HIV and AIDS know no boundaries and neither will the reach of The Arches of Hope. Through the power of sharing personal messages we hope to inspire more people to join the cause and put an end to this epidemic once and for all.
The Arches of Hope are designed by award-winning Designer and Architect Antonio Pio Saracino.
Our aim is to reach over 2.5 million people (the same number of people who were infected last year) with our Messages of Hope. Through The Arches, we hope to inspire, remind and reinvigorate a new generation to help put an end to the HIV epidemic.
USA CALL TO ACTION
Sign the petition – as either an individual or an organization – that calls on President Obama, Congress, the U.S. Department of Health and Human Services, and the HIV & AIDS community to annually recognize April 10 as National Youth HIV & AIDS Awareness Day. Only by fully investing in young people – in their health, their education, and their leadership – can we reach an AIDS-free generation.
INAUGRATION: January 17, 2013
Reception: 6:30pm to 8:30pm
After Party: 10:00pm-4:00am
The OUTNYC – 510 West 42nd Street (at 10th Ave.)
To purchase your ticket, please visit www.archesofhope.com.