The MTV Staying Alive Campaign launched on World AIDS Day 15 years ago, and we’re still going strong.
We’re 15 years old today!
In 1998 the HIV epidemic was in full swing. The world was in crisis mode. 2.8 million young people were living with HIV, but they didn’t have a voice.
So MTV launched the Staying Alive documentary, which told the stories of six young people from the Ukraine, USA, Netherlands, Brazil, India, and Zambia. But we didn’t stop there. We went on to become the world’s biggest and most successful HIV awareness campaign targeted at young people.
Since our launch, we created ground-breaking documentaries such as Meeting Mandela, The Diary of Kelly Rowland, Me, Myself, & HIV, Travis McCoy’s Unbeaten Track, My Sex Life and Everyone Else’s, and the awarding-winning Shuga.
In 2004 we became a charitable foundation. We’ve given out over 450 grants for HIV-prevention projects worth over $4.7 million in 66 countries.
Over the years, we’ve been able to touch the lives of millions of young people around the world and brush shoulders with countless celebrities along the way—a few of whom (30 Seconds to Mars, the cast of Geordie Shore, Tinie Tempah, Professor Green, MKS, Olly Murs, Jason Derulo, Tom Odell, Eliza Doolittle, Lawson, Rizzle Kicks, Big Sean, Fuse ODG, Misha B, Neon Jungle, You Me at Six, and the cast of Shuga) wanted to wish us a Happy 15th Birthday! Check out their birthday messages…
How did you do celebrate your 15th birthday?