Our limited edition collection is available online and in-store today
As of today, you can officially get your hands on a piece (or more if you like!) from the limited edition collection of garments we’re created in collaboration with MTV and custom print specialists, YR Store.
This Christmas, you can pick up t-shirts, raglan tops, socks and leggings customised with vintage MTV designs by Becca Dudley and Bluey Robinson—and you can do it in the name of fighting HIV. Part of the profits made from the sale of all pieces are going to the MTV Staying Alive Foundation!
Over the past couple of months, we’ve been working hard to make this all happen. YR Store invited Becca and Bluey along to their offices to learn all about how their customisation tools work. We then had them trawl through MTV’s archives to pull out their favourite design assets from MTV’s history. And then, finally, we all went along to London’s flagship TOPSHOP and TOPMAN store where Becca and Bluey used YR Store’s tools to put their pieces together. We recorded all of this for you so you can check out how everything went down below…
So, want in on the action?
You can pick up off-the-rack versions of our collection in TOPSHOP and TOPMAN in Oxford Circus or on YR Store’s website. Or, you can add your own personal touches to Becca and Bluey’s pieces in the Oxford Circus store using YR Store’s tools.