Bar Hariely|07.04.2017|Event MTV Shuga

On the 27th March 2017, the MTV Staying Alive Foundation took its award-winning ‘edutainment campaign’, MTV Shuga, to Washington D.C. for an insightful panel discussion.

The latest series of MTV Shuga, dubbed MTV Shuga: Down South, features a host of hard-hitting social, sexual and reproductive health messages, aimed at generating positive changes in young people’s behaviours and attitudes.

Our Executive Director, Georgia Arnold, was joined by one of the leading stars from the current season, Given Stuurman (who plays the role of ‘Reggie’), in order to showcase the scope of topics present in MTV Shuga: Down South.


After being treated to an exclusive overview of the campaign’s key messages, which include: sexual and reproductive health, women empowerment, HIV prevention and testing, transactional sex and issues concerning the LGBTQ community, the floor was opened up for a deep and candid discussion.

As well as Georgia and Given, the panel was made up by Dr Angeli P. Achrekar (PEPFAR), Ross Murray (GLAAD), and moderated by Lisa Stark (Broadcast Correspondent at Education Week).

The reaction to the show was immense, and a big thank you must be extended to the Elizabeth Taylor AIDS Foundation and AIDS United for their support in running this event.

To see the full panel discussion for yourself, check it out below: