MTV Shuga is set to reach Nigeria, India & Egypt by 2020.
Today at the Family Planning 2020 summit in London, Viacom International Media Networks (VIMN) announced it plans to expand MTV Shuga.
MTV Staying Alive is very pleased to announce that our award winning international drama series, MTV Shuga is returning to Nigeria for it’s 6th and 7th season! We are also very excited to announce that we are expanding the series with two new localised versions in India and Egypt by 2020— the new campaign in India will mark the first time the series has been created for a region outside of Sub-Saharan Africa!
MTV Shuga has had a major impact on sexual and reproductive health in sub-Saharan Africa with viewers twice as likely to go to sexual health centers to get tested. In India, the series will be titled MTV Nishedh and is expected to air on Viacom 18 with a potential reach of 176 million young people. “Nishedh” is a Hindi word that typically refers to prohibition or taboo topics, which MTV aims to frame conversation around with MTV Nishedh tackling locally relevant issues including child sexploitation and HIV.
The scripted drama format planned for Egypt will be produced in Arabic, making it the first MTV Shuga to be produced in a language other than English. Airing on MTV in Egypt as well as through partnerships with Arabic-language broadcasters across the country, the Egyptian version will focus on family planning issues.
“We know that storytelling has the power to catalyse positive social change, and have seen that first-hand in Africa with series like MTV Shuga,” said Georgia Arnold, Executive Director of the MTV Staying Alive Foundation and SVP of Social Responsibility for MTV International. “By going global with MTV Shuga and bringing this format to new countries, we are committed to challenging misconceptions and inspiring our audiences to talk openly and honestly about their sexual health, while also mobilizing them to take action to access the services they need.”
MTV Shuga’s newest season in Nigeria will spotlight topics relevant to today’s African urban youth, with a particular focus on the challenges that face adolescent girls. The new season will be on TV screens in early 2018, while producers are set to kick start auditions in the coming weeks to select additional cast members.
The past seasons have been broadcasted in over 61 countries across the world, showing on more than 179 channels and reaching over 720 million households.
MTV Shuga is the brainchild of the MTV Staying Alive Foundation and is supported by the Bill & Melinda Gates Foundation, MTV Base Africa and Viacom International.
Keep up to date with our announcements by following us on Twitter @MTVStayingAlive. Join the conversation by using the hashtag #MTVShugaBackToNaija. To find out more about MTV Shuga please go to www.MTVShuga.com, like MTV Shuga on www.facebook.com/MTVShuga; or follow MTV Shuga on Twitter or Instagram @MTVShuga.