Laura Neale|18.05.2018|Uncategorized

We are so excited to announce Ella Eyre as our 20th Anniversary Ambassador! The ‘Answerphone’ and ‘Waiting All Night’ singer will be using her powerful vocals to amplify MTV Staying Alive’s HIV prevention work on a global scale and perform at our 20th anniversary showcase in the autumn.

Ella’s support for MTV Staying Alive comes at a pivotal time in the fight against HIV/AIDS, when young people continue to be at risk of infection and face increasing political and social barriers to their sexual and reproductive health. Reports continue to laud the progress being made in the fight against HIV & AIDS, but data shows that young people and specifically young women and adolescent girls are still at great risk.

AIDS is still the biggest killer of adolescents in Africa and the second worldwide. In sub-Saharan Africa, young women are twice as likely to become infected with HIV as their male counterparts and three out of four new HIV infections among 15–19-year-olds are among young women.


  • “We are so happy to welcome Ella Eyre to the MTV Staying Alive Foundation as we mark 20 years of campaigning to end HIV. Ella’s incredible voice and shining personality resonate with young people and make her the ideal Ambassador to amplify our message and represent the foundation during this landmark year. HIV continues to be the leading cause of death of adolescents in Africa and the second of adolescents worldwide. In sub-Saharan Africa, three in four new HIV infections among 15–19-year-olds are among girls and outside sub-Saharan Africa, women and girls and other key populations account for 80% of new HIV infections. Using the MTV brand, we’re able to reach these vulnerable communities. It’s a big year for MTV Staying Alive and we’re so excited to be working with Ella to inject her incredible energy into our HIV prevention work around the world.”

– Georgia Arnold, Executive Director, MTV Staying Alive Foundation


In 2018, MTV Staying Alive marks its 20th year. Since 1998, the MTV Staying Alive Foundation has been working to raise awareness of HIV, and produced HIV prevention campaigns on a global scale.