Laura Neale|20.07.2018|Feature

We launch our 2018 partnership with Kiehl’s

It is a big day in Kiehl’s stores across the UK and Ireland – together we’re launching a new limited edition Ultra Facial Cream, designed by none other than our fabulous MTV Staying Alive Ambassador, Ella Eyre!


There will be 3200 hitting Kiehl’s stores from today. You will not be able to miss the brightly coloured design, inspired by Ella’s love of Pride. Speaking about the product she said:

“To me it made sense to bring together all the fun and colour of Pride but also keep a strong message that this is a community that we should all support…The Ultra Facial Cream is a Kiehl’s staple and one of my absolute favourites, I wanted to choose a product that can be used by all skin types so that it would appeal to everyone who comes in store.” 


MTV Staying Alive provides vital funds and training to youth-led HIV projects around the world, including projects in Kenya, Tanzania, India and Russia. As a key population, young men who have sex with men are less likely to have access to safe and effective services than the general population. We support young activists who work in extremely hostile environments and despite facing huge barriers, are absolutely dedicated to making sure that local LGBTQ+ communities have the knowledge and confidence to make healthy choices with regard to sex.

Make sure you get your hands on one – shop here.