MTV Staying Alive|25.06.2013|Event Feature News
A new series of Shuga is set to hit your TV screens – this time from Nigeria.

On Tuesday, Nigeria, is moving to a distinctly MTV beat as it has just been announced that the third series of award-winning sex and relationships drama, Shuga, will be filmed in Nigeria.

Airing from World AIDS Day 2013, Shuga will be hard-hitting, star-studded, and traverse storylines about HIV, teen pregnancy, and love and sex among teens in vibrant Lagos.

It will star Nigerian actor and musician Ikubese Emmanuel Ifeanyichukwu, aka 9con, who will reprise his role as smooth-talking bad boy Femi from Shuga series 2. Kenyan actor, singer and radio presenter Nick Mutuma, 24, a veteran of Shuga series 1 and 2, will revisit the role of Leo, one of Shuga’s most popular characters. A number of popular Nigerian musicians are also expected to be involved in cameo and acting roles, following hit turns by Banky W and WizKid in Shuga season 2.

It will be directed by Nigerian film-maker Biyi Bandele, director of the hotly anticipated feature film “Half of a Yellow Sun” and written by a team of Nigerian writers led by award-winning scriptwriter Kemi Adesoye.


Biyi Bandele, Alex Okosi, Georgia Arnold & Kemi Adesoye at the Shuga 3 press launch in Lagos.

The campaign is only possible thanks to a collaboration between music and youth entertainment channel MTV Base, the MTV Staying Alive Foundation, the Bill & Melinda Gates Foundation, PEPFAR (The US President’s Emergency Plan for AIDS Relief), and the Nigerian government’s National Agency for the Control of AIDS.

“Efforts that seek to expand knowledge about HIV among young people, such as Shuga, are crucial to achieving the AIDS-free generation that we all desire. Without such efforts, the goal of an AIDS-free generation may well remain out of reach,” commented Shirley A. Dady, PEPFAR Country Coordinator, Nigeria.

Georgia Arnold, Executive Director of the Staying Alive Foundation and Executive Producer of Shuga said “My hope and vision for Shuga in Nigeria is huge. I think our priority is to strike a chord with our audience in Nigeria and also across Africa as well. We need to create something that they not only want to watch but that they identify with and then they take those message onboard but they respond to it as well so we’re really looking not to just create something where they intend to change their behavior but they actually act upon it as well.”

So, keep your eyes peeled for more news about Shuga over the coming months at www.shuga.tv. We predict it’s going to be epic!

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