Our campaigns and messaging are proven to enable young people to make positive decisions about their health.

Over the last 20 years our work has been evaluated by Johns Hopkins, the World Bank, Tulane University and London School of Hygiene and Tropical Medicine, among others. We create relatable and engaging content, discussing difficult topics in an open and honest way and driving our young viewers to find positive ways to deal with issues.

MTV Shuga is driving real impact by demystifying and familiarizing viewers with the HIV testing process. This study (2018, World Bank DIME Study) also saw concurrent sexual partners halved among males and reporting of physical violence more than halved among female viewers.