On Feb 17, MTV Staying Alive will be discussing HIV in adolescents at the launch of UNAIDS “All In” campaign

At the Ending the Epidemic in Adolescents session on July 20, 2014, UNAIDS Executive Director Michel Sidibé announced a joint UNAIDS/UNICEF initiative called “All In”.

Sidibé explained that the aim is to become a global movement: “to close the prevention and treatment gap and will be concentrated in 25 countries that represent 90% of AIDS-related deaths and 85% of new infections among adolescents.”

Adolescents aged 10–19 are among the people most neglected by the HIV response, yet AIDS is the second biggest contributor to adolescent death globally and the main contributor in sub-Saharan Africa.

To support the launch of the “All In” movement, on Feb 17 in Nairobi, Kenya, Nick Mutuma (Leo in MTV Shuga) and Georgia Arnold, Executive Director of the MTV Staying Alive Foundation, will be part of a panel that includes UNAIDS, UNFPA, and WHO, to discuss adolescents and HIV as well as the impact MTV Shuga is having in the fight against HIV.


At the launch, Georgia will explain how MTV Shuga is creatively tackling issues such as HIV prevention and treatment, sexual assault, transactional sex, and much more.

To find out more about MTV Shuga or to watch the show, click here.

To find out more about the All In initiative, click here.

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