MTV Staying Alive’s HIV-prevention work to benefit from proceeds of MTV:REDEFINE

2015’s annual MTV RE:DEFINE auction and event was a smashing success! In total $2.2 million USD was raised to benefit the MTV Staying Alive Foundation (grassroots funding for HIV prevention and awareness initiatives) and the Dallas Contemporary (one of the largest non-collecting art museums in the US).

The night kicked-off with a red carpet entrance. It was a who’s-who of the art world – renowned gallerists, curators and some of the world’s most respected artists, including Michael Craig-Martin and Dan Colen, making the night that much more special.


(Image credit: Desiree Espada)

The audience was treated to a performance by New-York-based IUD, a two-member band comprised of artists Lizzi Bougatsos and Sadie Laska. There was a surprise tribute video to the godfather of the Young British Artists/MTV RE:DEFINE honoured guest, Michael Craig-Martin.


(Image credit: Desiree Espada)

The video featured friends, family and former art students, Damien Hirst, Liam Gillick, Richard Patterson and Gary Hume sharing the incalculable impact Michael has bestowed on the world through his teaching and his art.

The auction was conducted by the ever-dapper, Alexander Gilkes of Paddle8. The night’s biggest sale was that of Michael Craig-Martin’s steel sculpture, Umbrella (blue), which sold for a whopping $175,000.


Amidst all of the hoopla and excitement of the event, the most important part is that all of the funds raised will continue to support the Dallas arts community through the Dallas Contemporary and global HIV prevention and awareness initiatives through the MTV Staying Alive Foundation.

Find out more about MTV RE:DEFINE