MTV Staying Alive|02.12.2016|Campaigns News

For the second year in a row, Viacom employees from around the globe were given the opportunity to stay in bed for a couple of extra hours on World AIDS Day in return for a donation to MTV Staying Alive. And like last year, this year’s edition was a big success!

Having a lie-in whilst helping to change the world a bit – sounds great, doesn’t it? That’s exactly what hundreds of employees from across Viacom (which includes MTV, Nickelodeon and Comedy Central, amongst others) thought as well when they ‘hit snooze’ on World AIDS Day. In return for a donation to the MTV Staying Alive Foundation they were allowed to stay an extra hour (or two) in bed. And let’s be honest, who wouldn’t want to do that? This year, people from offices in Asia, Australia, Europe, South Africa and the US took part and together we raised nearly $9,000 / €8,300 / £7,000, all of which will go towards MTV Staying Alive’s HIV prevention projects.

We’d like to say a massive thank you to everyone who hit snooze this year and helped raise money for (and awareness of!) such an important cause. HIV is, after all, still the second biggest killer of adolescents worldwide… With your support we’ll continue to reach out to young people across the world who are educating their communities about HIV.

Does swapping desk time for duvet time whilst supporting MTV Staying Alive sound like a great idea to you? Contact us to enquire how you can take part in Hit Snooze next year.