MTV Staying Alive|09.10.2018|Campaigns Fundraising Sex (blog)

Introducing our latest campaign with Nasty Gal

We are very excited to announce our new partnership with Nasty Gal to promote healthy, safe, sex and female pleasure, with the campaign being supported by a super cool range of slogan tees & sweatshirts.

Our very own MTV SAF Squad girls, Becca Dudley and Mercedes Benson, modelled the range and spoke to us about their own experiences from sex education through to the importance of female pleasure in a relationship.

Mercedes Benson: “I think it’s important for girls to be taught about their sexual health so that they’re more in control of their body, and how they want to have sex. It’s not just about pleasing the guys, it’s not just about satisfying them, it’s about enjoying it and you know, having pleasure for yourself too. It’s not just a guy thing, it’s for both of us.”

Designed by our friends at Nasty Gal the collection, feature slogans such as ‘Love Sex, Love Yourself’, ‘Wrap it Up’ & ‘My Pussy My Rules’. Totally perfect with jeans, pants, or rocked over dresses – such a no brainer.  The collaboration wants to encourage everyone, regardless of sexual orientation, to have fun and feel empowered when it comes to sex, and most importantly, to stay safe.

Georgia Arnold, Executive Director of MTV Staying Alive said: “We are so excited to be launching our first collaboration with Nasty Gal. Every t-shirt doesn’t just look fantastic, it’s designed with a theme in mind; to shatter common myths around sex, especially those relating to female pleasure.”

Watch Becca Dudley behind the scenes #SAFGOESNASTY

The collection will be available at from 9 October 2018. Prices range from £16 for Tees & £20 for the Sweats.

For more information on your sexual health and pleasure, visit