Vanessa Anglade|30.11.2019|Uncategorized

Ten years ago today MTV Shuga – our main campaign – was born. To celebrate the day, we’re putting a spin on the 10 Year Challenge. Fancy seeing how your HIV and knowledge stacks up this World AIDS Day? Read on.



Question: 10 years ago, what % of people living with HIV knew their status? 40% or 79%?

Answer: In 2009 only 40% of those living with HIV knew their status. Today that has almost doubled to 79%

Question: Are many of MTV Shuga’s storylines weaved around HIV and sexual health or Malaria? 

Answer: MTV Shuga ia a sex and relationships drama with storylines around HIV, gender-based violence, and sexual and reproductive health and rights.

Question: There are more people living with HIV in 2019 than 2009. True or False. 

Answer: True. In 2009 there were 33.4 million people living with HIV worldwide. Today there are 37.9 million.

Question: What has been a game-changer in HIV prevention over the last few years? PrEP or The Contraceptive pill?

Answer: Prep is a daily pill that can be taken to prevent HIV. It is really effective, but not universally available yet. 

Question: How many young people has MTV Staying Alive Foundation reached through its peer education programs? 215,000 or 10,000?

Answer: 215, 000. Our young peer educators go into the community to reach people in rural and deprived areas with life-saving health information.

Question: Since 2009, how many series of MTV Shuga have there been? 5 or 9?

Answer: 9. So far there have been MTV Shuga series in Kenya, Nigeria, South Africa, Cote d’Ivoire, and next year it will be in India too.


You can watch our MTV Shuga series (all nine of them!) on our YouTube channel.

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