Kay Hetherington|01.09.2020|Fundraising

MTV Staying Alive invites you to join the Fashion Run 2020; The most stylish 5K on earth!

This ground-breaking digital fundraiser is backed by the British Fashion Council and takes place between 18th – 22nd of September when London Fashion Week would have been in full swing.

Joining us are international designers, brands, models, and stylists, and we’re inviting trend lovers everywhere to join the fun. All we ask is that you dress up for your run, looking and feeling fabulous and share your experience to encourage others to get involved!

The event promises to be the Coachella of running – a place for fierce competition and even fiercer style – get on your glad rags and go the distance wherever you are. You can run the full distance in one go or break it up over the space of the five days; whatever your shape, size, age, or ability the Fashion Run is for you.

Whether your race look is stylish sportswear, ball room eleganza, full make-up or glammed up hair we’d love to see your fiercest looks.

Since 1998 The MTV Staying Alive Foundation has been working across the globe to educate and empower young people to make positive choices around their health and wellness.

We cover vital topics such as sexual and reproductive health, including HIV prevention, gender-based violence, mental health, LGBT+ issues, and most recently, COVID-19. When you sign up the Fashion Run, you’ll be helping us get our vital health messaging to young people across sub-Saharan Africa an beyond, enabling them to take control of their health and wellness.

In exchange for the £25 registration fee, you’ll receive the official Fashion Run 2020 pack, including a bespoke t-shirt designed by Julien Macdonald and other exclusive goodies,  and we’ll give you all the fundraising support you’ll need to slay this stylish event. Join us, and help get support to those who need it most – on your marks, get glam, go!


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