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Kay Hetherington|23.02.2021|Campaigns MTV Shuga News

The second season of our debut Francophone campaign is now live! Produced in partnership with Unitaid, new episodes will focus on key health and social issues for Côte d’Ivoire such as HIV awareness and self-testing, contraception, peer pressure, STIs, and gender-based violence.

MTV Shuga Babi is the first version of the MTV Shuga series adapted for French speaking African audiences, and forms part of a multi-channel campaign that also includes radio series, digital content, and local events including screening sessions in schools nationwide. As well as returning fan favourite characters, this season also features appearances from Ivorian talent including Meiway, Suspect 95 and many more, all with the aim to bring our life-changing health messaging to as many young people as possible.

To see our new campaign in action, be sure check out our official YouTube channel for all the latest episodes!

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