Our ground-breaking Indian campaign MTV Nishedh has been officially recognised at the IPRCC Awards, sweeping up the Gold Award in the CSR & Not-for-Profit category and a Marketing and Communication Silver Award.
The IPRCC Awards are India’s premier PR awards and we are honoured to have been officially recognised. MTV Nishedh is our very first campaign set outside of the African continent, with themes centred around some of the most critical yet still taboo social issues for young Indians, such as modern contraception, medical abortion, consent, tuberculosis and nutrition.
Since its launch in January 2020, our campaign has reached over 10 million viewers, 40 million social media impressions, and a 21% increase in calls to our nominated sexual health helplines.
We’re so grateful for this recognition and can’t wait to reveal our future plans for India – our thanks to the IPRCC.