SAF TV

Staying Alive is the largest mass-media HIV awareness and prevention campaign for young people.

GROUNDBREAKING VIDEO

Using the MTV brand’s global appeal, we reach and educate hundreds of millions of young people. We produce ground-breaking global media content ranging from documentaries to public service announcements, concerts, TV dramas and movies. We’ve worked with big names including Beyoncé, Kelly Rowland, Keri Hilson, Diddy, Sarah Jessica Parker and Travie McCoy as well as President Bill Clinton and President Nelson Mandela.
  • SHORTS / TV
    Make Your Foreplay A Threesome

    Make Your Foreplay A Threesome

    World AIDS Day is an opportunity for people across the world to show their support for the fight against HIV. It’s also the perfect time to talk more about sex. Alas, there is no official condom emoji, so we think it’s time to show condoms our appreciation.
  • Semper Musica

    Semper Musica

  • TV
    MTV Staying Alive – The original documentary

    MTV Staying Alive – The original documentary

    Hosted by international music artists, the series highlights the lives of young people from around the world infected with or affected by HIV/AIDS. Young people share their personal stories of how HIV has touched their lives, how it has changed their community and how they are fighting the epidemic.
  • MTV Shuga on News 24 (South Africa)

    MTV Shuga on News 24 (South Africa)

  • Projects
    Jovenes Promotores por la VIHda

    Jovenes Promotores por la VIHda

    Meet Rubén, a 19-year-old guy from Guadalajara, Mexico, who is one of the founders of youth-led HIV-prevention organisation Jovenes Promotores por la VIHda (Young Promoters of Life).
  • SHORTS
    What is MTV Staying Alive Foundation

    What is MTV Staying Alive Foundation

  • Projects
    The Dove Foundation

    The Dove Foundation

    Rickshaw pullers in India are extremely vulnerable to HIV. An MTV Staying Alive funded project is working to protect them.
  • Projects
    MAAYGO

    MAAYGO

    LGBT life in Kenya is not easy, but with help from MTV Staying Alive a brave trans woman, Lily, is making a real difference.
  • Projects
    U-Care

    U-Care

    Over the past four years, U-CARE has educated thousands of students and young commercial sex workers in Calabar about safe sex and has helped hundreds of them to get to know their HIV status. At MTV Staying Alive we’re proud to be supporting young leaders such as David and Wole.
  • SHORTS
    Tinie Tempah’s message

    Tinie Tempah’s message

  • SHORTS
    Tinie Tempah Wants You To Donate This World AIDS Day

    Tinie Tempah Wants You To Donate This World AIDS Day

    Think HIV and AIDS isn't a problem anymore? Think again.
  • SHORTS
    Tinie Tempah – our new ambassador

    Tinie Tempah – our new ambassador

    The MTV Staying Alive Foundation announces Tinie Tempah as their new ambassador. That’s right; the Written In The Stars rapper will be joining the likes of Kelly Rowland, Keri Hilson, and Becca Dudley to join MTV Staying Alive in the global fight against HIV.
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